The full case study here.

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Task & situation

We’ve been asked to create a new look & feel of Švyturys Ekstra beer. From bottle design to the primary and secondary packaging. From the Ekstra logo to the Švyturys visual assets playground and POS material. The challenge was to look contemporary but not to follow trends.

There’s no other beer of such importance in Lithuania. Changing its look is the same as changing the identity of the nation’s favorite sports club. You can be sure that everyone will have an opinion.

The full case study here.

Solutions

We’ve called the strategy – Future Classics. We have designed the bottle with a unique label position. Every detail was redrawn: from the custom Ekstra logo to typography and a brand new yellow lighthouse ray. We chose a color palette and a typeface for communication.

The lighthouse illustration has become more refined and suitable for use on light and dark background. The new design has spread across POS: beer fridges, taps, umbrellas, etc.

So, what was the market reaction? Even haters gave positive feedback!

The full case study here.

Solutions

We’ve called the strategy – Future Classics. We have designed the bottle with a unique label position. Every detail was redrawn: from the custom Ekstra logo to typography and a brand new yellow lighthouse ray. We chose a color palette and a typeface for communication.

The lighthouse illustration has become more refined and suitable for use on light and dark background. The new design has spread across POS: beer fridges, taps, umbrellas, etc.

So, what was the market reaction? Even haters gave positive feedback!

The full case study here.