The full case study here.

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Task & situation

To attract consumers' attention. The category of vodka in Lithuania is conservative, and the channels of communication are minimal. Packaging has no longer just a physical product; it is a crucially important marketing tool.

The full case study here.

Solutions

We created the first variable packaging design project in Lithuania. A vast, 1 m² illustration was transformed into 100 000 unique packages. The HP SmartStream Mosaic algorithm automatically generates unique graphics from a pattern, producing one-of-a-kind prints.

Lithuanian Vodka issues limited editions every year. The product name communicates the Lithuanian theme, so we decided to keep the essence. Graphic elements used in the design are intuitively associated with Lithuanian fairy tales and Easter, but we rather like to call it the celebration of the spring season.

Although variable data digital print sleeves have been around the world for several years now, we have seen such projects implemented by Nutella, Coca-Cola, etc. So this project is an essential achievement for a small country and manufacturer. 

The full case study here. 

Photo shoot
Solutions

We created the first variable packaging design project in Lithuania. A vast, 1 m² illustration was transformed into 100 000 unique packages. The HP SmartStream Mosaic algorithm automatically generates unique graphics from a pattern, producing one-of-a-kind prints.

Lithuanian Vodka issues limited editions every year. The product name communicates the Lithuanian theme, so we decided to keep the essence. Graphic elements used in the design are intuitively associated with Lithuanian fairy tales and Easter, but we rather like to call it the celebration of the spring season.

Although variable data digital print sleeves have been around the world for several years now, we have seen such projects implemented by Nutella, Coca-Cola, etc. So this project is an essential achievement for a small country and manufacturer. 

The full case study here. 

Photo shoot