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Hi! April was a coffee-fueled month, and despite working under the pressure of deadlines, we have collected useful design-related stuff that we believe you will be interested in.
Kotryna notes that brands’ sustainability vocabulary is becoming too complicated and is chasing loud names that are only understandable for advancers. Net Zero? Do you copy that? If you are spreading the word about your aspirations, you must tell more than two words. BTW, here are some essential sustainability terms too. Don’t get confused!
To continue the theme, Kotryna has been curious about Reformation selling climate credits which you can use to offset your carbon footprint. You can choose to repent for a few months or a year, the family of four, or even for a wedding. For instance, an average wedding is responsible for 16 metric tons of CO2e. For comparison — your average flight equals 1 metric ton of CO2e.
Beatričė has found a survey of employees in the creative industries on a topical question: Would you like to return to work from an office shortly? Guess what the survey results are? A kind of spoiler... we are among a minority and are moving to our adorable brand new office soon!
Many design trend reports degrade year after year, but Type Trends report by Monotype keeps the consistent quality. What’s good — if you don’t want to read a pdf, there’s a video explaining the topic next to it. The sharpest term in the report, replacing the one we have always used — anti-design — is… measured austerity. Edvardas highly recommends.
When it comes to alcoholic beverages and urban art — Artūras is here to keep us updated on what is happening. This time he has found an entertaining collab between Montreal-based modern gin and an artist Stikki Peaches. It’s better to look and read yourself, he concluded. Have fun!
Edvardas recommends Regeneration Rising: Sustainability Futures, released by Wunderman Thompson. An attractive, professionally valuable, and beautifully designed report. It’s balanced for consumption in smaller pieces, mornings or evenings (it’s his recipe; yours may vary).
Artūras shared a delicious project in which he liked a combination of vintage look and modernity. The main task of the case was to wittily communicate that carbonated drinks are not always unhealthy and full of added sugar.
Katažina has discovered that anyone vaccinated in California may get a badge. If this tactic works during elections, why not use it for vaccination? The sticker acts as a badge of honour + it’s instagrammable, so instead of an ugly vaccine passport, Katažina would prefer the sticker!
It’s always interesting to look inside the rebranding of global companies. And when a company is more than 100 years old, the creative process most often occurs in search of justification in the past. This was also the case with L’Oréal. Look at an interesting story shared by Kotryna.
And finally, when it comes to honouring colleagues, our monthly highlight goes to 101 Design Rules by Brian Collins. This is the mantra for designers and people working in the field!
Always one step ahead