February passed quickly, and we are grateful to the entire universe that spring has finally come. The marketing and design world has delivered plenty of news while we have selected only the best. So let’s dive into what we care about.

We think about packaging in a broad sense, so shoes can be called packaging for our feet. Kotryna has noted that Nike continues its mission to make a better world. Focusing on diversity and inclusivity as core values, they created the first hands-free sneakers for people with disabilities.

Edvardas has detected an explosive innovation in the cardboard industry that creates strong competition to cooling trucks and at the same time expands the possibilities of the food delivery business. Since the solution uses thermo-insulation to keep food chilled below 7°C for up to 24 hours, it may accelerate the whole food e-commerce.

Artūras is following the growth of the cannabis category for some time, and, strangely, it was frowned upon to even talk about it in the past, while now there are more and more opportunities for non-stigmatized use. As The Branding People declare: Are we living our best life? Now you can answer it with pleasure.

The long-awaited Aunt Jemima rebranding has been unveiled, which prompted Beatričė to remind us of the backstory. As racial sensitivity in the US hit the peak in 2020, Aunt Jemima, like Uncle Ben’s, was identified as a problematic mascot. Quaker Oats announced that Aunt Jemima’s image and name would disappear by 2021. Meet Pearl Milling Company. But wait. With SUCH a big change, it still awkwardly kept the identical design and typography. Hence, the question arises — is it going to be enough to please the public and not to look like a counterfeit?

Ace of Air is the first fully circular, zero-waste brand in the beauty & wellness category. As Kotryna has noted, the brand has been created not because the world needs another product but to change the way we consume it. Well, what’s more — a top-notch packaging and tone of voice.

Artūras loves to play Pingpong and points out that this game can be played in pairs during a pandemic, keeping a safe distance. More importantly, the game reduces stress. That’s why it would spread the fun in any office. The set consists of rackets, balls + balls with hidden easter eggs that complement the game, coffee, and instruction.

Edvardas has pointed out that the new project Folx reminds him of the new look & feel that we have done for the private label Ambio (the cool photoshoot is yet to be done). Given the authors — Red Antler agency, based in Brooklyn, responsible for Casper, Allbirds and other super successful brands — it sounded like a big compliment to Ambio’s creative team.

Story Espresso is the story of how a cup of coffee can raise your eyebrow and make you smile. The new identity and packaging become platforms for hilarious stories in full accordance with the brand’s name. P.S. Kotryna recommends not to be lazy and read all the copies as they are just marvellous!

Maybe not the TOP10 that Edvardas would have selected, but he liked the thoughts about experimental fonts, their use, and the very meaning of the word ‘experimental’. Recommended.

Finally, this time, we want to admire not a specific work but the agency. Take a look at Gander. From Brooklyn, again. And it seems the Brooklynites like to give animal-related names (see the Red Antler mentioned above).

We are growing. Stay tuned! 

étiquette team