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In January, we cared about the right market segmentation, the issue of cultural appropriation, and even molecular drinks, while a couple of projects caught our designer’s eye.

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Edvardas was thoughtful about the market segmentation. Are you doing it right when targeting your products to Steve, 34 years old manager who drives Škoda? And he found one of the most inspiring cases created by... the UX Research and Design community in the Ministry of Justice in the UK. Such a wow. Isn’t it? And their users are prisoners. Curious enough? 

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Many deodorants still have one problem in common — they aren’t refillable. While plenty of D2C brands unveiled refillable alternatives during the last couple of years, the biggest market players were just hanging around. That’s why Beatričė welcomes Dove, who has introduced a long-awaited refillable deodorant packaging. More, please!

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Artūras keeps a close eye on the tributes to the Pantone colors of the year. However, this project’s most exciting part is merging traditional paper catalogues with the spirit of the modular web aesthetic and data design. Pay attention to the layouts and the scroll-like paper selection.

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People hate design updates. We have all been there and done that, but it’s still entertaining to read the comments, and this time CIA is on fireThey had an intention to encourage more diverse applicants, but they didn’t expect such a backlash! Katažina’s favorite comment is: “It looks as if the CIA is about to drop the hottest (presumably top secret) DJ set of the year.”

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Coca-Cola is always at the forefront of the latest trends, encouraging something to change, believe or be better. And Gintarė liked that this time the message is broadcasted through the previously untouchable “channel” as the brand replaced the iconic front of pack logo for the better impact.

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Cultural appropriation scandals are here to stay, whether you like it or not. And it’s better to be familiar with the issue. For instance, Beatričė happened to play Mahjong and figure out all its cultural subtlety. So knowing how looong it takes to do that, she thinks that white people are at it again — taking something that’s not theirs, not caring enough to learn the culture behind it, and just looking to make a quick buck. 

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Anton almost agrees that there is no need to judge a book by its cover, just as one should not assess a product by its packaging. Wait a minute... the question is — do you need to succeed? 

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&Walsh agency did it again. That’s how Gintarė evaluated the newest project for a vertical farming company. A vivid, unpredictably clean, and brave move in the dull category of greens!

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Edvardas asks, what do you think of whiskey that has not been in a barrel but has an identical taste to barrel-aged whiskey? We rated fake diamonds poorly in the past, but today artificial whiskey may be awarded a medal of progress provided it solves the sustainability issue.

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2021 started with Burger King’s redesign, and we instantly fell in love. JKR crew are masters of mainstream brand renewals and have delivered as usual. Sadly, Burger King opened in Vilnius last December and apparently won’t change the identity for several years.

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