étiq links 36
Three years. We have been writing étiq links for so long. It means we’ve delivered more or less 360 selected news items that touched our professional eyes and hearts. And what we understand from our day-to-day conversations — some were relevant to you as well.
What a year to be alive! What started as the banana case — ended up as Pantone color of the year for 2021. Or at least Artūras pointed out that’s not a coincidence. LOL. Meanwhile, Gintarė is happy with the color match though she would prefer the more acidy yellow. Definitely, it will be used in some projects.
What else? Coronaviruses are here to stay. Even though the new studies conclude a small risk of contracting Covid-19 from touching surfaces like packaging, people will continuously search for hygiene safety. So Gintarė expects that in 2021 we will choose between matte and Matter varnishes.
You already know that Beatričė has a weakness for drag queens, so looking forward to the 13th RuPaul’s Drag Race season, she is very pleasantly surprised by the new visual identity! Studio Moross has unveiled the exclusive promo set with supercool colors and a unique look to every drag queen’s name and quote. Super fresh!
Artūras has noticed the colorful and bold project from our neighbors, Poles. An alternative to olive oil from a wide variety of seeds and vegetables. The name itself suggests the core value of the product. And we like such a way of copywriting. Bon!
How to maintain proper creative flow at work? Are we doing it right? Anton bombarded us with this question repeatedly, so he was happy to find an exciting read and share the study’s rather unexpected results. Get familiar.
Not the first Mattel’s collaboration on Uno game, but cute. This time with artist Nina Chanel Abney. The PR also mentions that part of the proceeds will be donated to Pharrell Williams’ Black Ambition initiative. Yet, Katažina, who always checks everything, didn’t find any info on Mattel’s page. Oops.
Edvardas is a bit obsessed with Heinz brand and their beanz, so no wonder all he wanted for Christmas was his personalised beanz. Sorry not sorry, Edvardas. Maybe next year?
And what awaits us in the design world next year? Gintarė is always speculating and here are just a few trends that she selected, but you should read them all to know what is fading and what is here to stay in 2021.
• No more Faux-Sustainability. No one needs to lie about a supercool sustainable business. If you are — be, but if not — dare to acknowledge who you are and act within your means.
• Bold, saturated colors. And our Kilig x Naglis is among forecasters.
• And what is very important is the values of the brand. No matter how you look, no matter how you behave. Just keep in mind Uncle Ben’s example after Black Lives Matter. The brand quietly transformed to Ben’s Original and thought that would be enough. However, the consumers wanted to get a real, unplayed story and an apology.
It looks like the next year will be more truthful, bold, and reeaaally saturated!
And finally, we would like to thank THE LAST YEAR for the challenges it brought, fill our glasses with the wine which perfectly sums up THE YEAR, and say goodbye to 2020!
Let’s grow together in 2021