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Guess what? Last week we e-celebrated our 6th b-day! We feel like we’re on fire. And the world is our desire! But let’s go back to the most exciting news that touched our hearts last month.
Marketers love stunts, and last month, Gintarė spotted the great one. Oreo has built an asteroid-proof vault, inspired by the Global Seed Vault (which protects biodiversity) to attract public attention. So if an apocalypse occurs and you crave your Oreo, the coordinates are 78° 08’ 58.1” N, 16° 01’ 59.7” E.
Following the marketing stunts theme – BrewDog is the king in creating them, and Edvardas appreciates the brand for the same reason. This time, BrewDog has hidden 10 solid gold cans in multi-packs of Punk IPA. Each can, worth £15K, consists of £10k of BrewDog shares and a VIP tour.
Anton was curious why sometimes a brand redesign is something new and exciting, but at other times it’s something you can’t stand. This article dives into the hows and whys of the matter.
Bored with the quarantine weekends and caught yourself doing nothing but moving things from one place to another? Please stop it. Katažina has been amazed by how wow jigsaw puzzles could be! Not to mention packaging and photoshoot. Inspired by childhood, tailored for adults.
Dante’s hot sauces collection inspired by Dante’s Inferno is for those who like to spice things up. Artūras enjoyed the concept from the name to the implementation – each level and each flavor increases in Scoville scale, allowing you to experience the 9 levels of hellfire.
Harry’s x Tom Dixon unveiled a limited edition razor handles. And as Gintarė concluded – a clear example of how household items are turning into design icons. But Edvardas is sad about two things: the item is already sold-out, and what is more, Harry’s isn’t available anywhere other than Canada, the USA, and the UK (bye-bye UK).
We know you have all seen John Lewis Christmas ad. What you don’t know is that Christmas is the most exceptional period of the year for Ramunė. That’s why she is the first to have a holiday tree, she is the best at keeping a close eye on Christmas decoration trends, and she is one of the most rigorous observers of JL ads. Don’t hesitate to ask her what she thinks about the newest one.
Gintarė was curious about the brand that provides cannabinoids edibles. So, where is the catch? It’s in a strategic design attitude. Instead of focusing on the functional aspects of cannabis, Lost Farms’ packaging invites you into an adventurous voyage to mythical locations like Atlantis or the Fountain of Youth.
We should evaluate packaging together with the packed food. Therefore environmental impacts of food and food loss should also be considered – concluded the fresh study prepared for European Economic and Social Committee. The study serves plenty of recommendations for Life Cycle Assessment (LCA) while we share with you LCA calculators like GaBi and Trayak.
Finally, as perfectionists, we were left speechless by this episode about the packshot production found by Daniel. No spoilers. You should watch it!
With all our hearts – étiquette team.