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étiq links 34

In this release, we promise you not to talk about the pandemic and instead to serve you a selection of design-related stuff that touches our minds and souls. Be calm, and go further.

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Have you ever thought about how much packaging you would collect, for instance, in a year? Photographer Antoine Repessé has been piling up rubbish for four years to show how much packaging each person throws away. Beatričė summed up that it really puts things in perspective, but people’s consumption habits haven’t changed since the project presented in 2016.

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Katažina has felt in looove with the design of the new vegan ice cream Swirl. She pointed out the purity of the design devoid of claims and overdosed texts. Every designer’s dream, she concluded. And added that she understands that the project is for a niche market.

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East London Liquor Co. hit the market with decent booze for decent prices some time ago. Last month, the brand unveiled the new branding inspired by the distillery’s local area and avoided any clichés of what East London means. It evoked Gintarė’s memories about our project for an adult soft drink that hasn’t seen the light of day.

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Aliona loves to take inspiration from fashion. Knowing her top-notch, sophisticated taste, we’re not surprised that she shared with us one of her favorite fashion photographers from Moscow. Bogdan Bogdanov plays with more interesting angles, a bit of trash, and weird lighting.

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A new teammate on board, Artūras, is hungry for packaging knowledge, so he quizzed us how to create color gradient glass  while keeping it transparent. The answer was served within ten minutes. And here it is Look, we have the answer, but we need a project – a call to action button.

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Artūras seems to like the alcohol theme. Seeing this packaging, he joked that apparently, the time has come for wine to be matured not in wine cellars but on seabeds. It sounds legit not only in terms of the unique visual result but also the functionality. Not the worst conditions of maturation and an excellent example of process design.

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HipDot spices things up with a new collaboration with the hot sauce company Tapatio. Beatričė reflected that just when you think you’ve already seen all the weird collabs, something new always pushes the boundaries. After all, who wouldn’t want to paint their lips with a bit of spicy sauce.

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The Eastern packaging culture is exceptional and profound. Not surprisingly, Anton was fascinated by this subtle tea packaging project, which conveys a unified concept of the high mountains and the charcoal roasting process.

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Marketers are diligent in how to position brands. And then life happens, as Gintarė says. Or unexpected product placement. The man rides on a skateboard, sings a song that Gen Z has never heard about, and drinks juice. Ocean Spray juice, as we all know now.

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Finally, the fire in our souls was ignited by the new Norwegian passport! So the professional applause goes to Neue, whose concept we name the most beautiful passport in the world. As the joke goes, now it is clear which country’s second citizenship we will pursue.

Always keeping promises – étiquette team.

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