étiq links 33
What a time to be alive! The biofilm that dissolves in your soup, the battle of copycats, the pet care products that look like your own, the mushroom-based gift box, and even the self-erecting package. Want to know more? Let’s go ahead.
Baby food doesn’t seem to be very surprising: it comes in jars or tubes. Gintarė knows that the latter gives the baby more independence and the opportunity to eat on his own. However, LoveMade raises the design expectations for the whole category! This cute packaging would seduce even adults. Find out more images.
Katažina has discovered ramen packaging that takes the concept of sustainability to new heights. No, this packaging is not biodegradable in a common point of view. Instead, this biofilm dissolves in your soup and adds extra flavor. Sustainably yummy!
There was an uproar in the UK last month, closely watched by marketers. A smart case of how BrewDog fought back Aldi because of the copycat. Read the case step by step. When it comes to the violations against intellectual property, habitually practiced by Aldi or Lidl, Edvardas takes it seriously. However, when brave brands launch their own fakes – Edvardas applauds. He recommends checking out another BrewDog action and fake Diesel pop-up shop opened a couple of years ago in NY.
Pet care products and their packaging keep pace with trends in human cosmetics. Gintarė considers these products would look adorable in the most visible part of the bathroom, but at the same time, she is afraid that some people may be misled. Discover Be:Loved story.
Let’s talk about sexual health – one of the most natural and still taboo-surrounded topics. Last year Skyn unveiled plans to enter the medicine space as a stigma-busting brand. Katažina drew our attention to the most interesting part – the self-erecting package.
Seedlip has unveiled a gift set box composed of biomass and mycelium, that breaks down in useful compost in 40 days. Beatričė notes that Seedlip is proud of its nature-inspired non-alcoholic spirits, so their step towards giving something back to nature is simply natural. We’re waiting to order one.
Valeria was curious about the London Design Festival, which was influenced by COVID19. The main topics were social distance, environment, and sustainability. One of the festival’s expositions was a greenhouse with exotic plants that are projected to grow in the UK climate in 2050 if the rate of global warming remains the same. Check the full list of crops.
Brands talk a lot about equal rights, but actions do not always correspond with reality. Gintarė read the article and realized that the most sensitive category has been taken. Inclusive periods.
Linguists have observed that cross-cultural alphabets are on the rise – emojis, memes, etc. There is so much non-alphabet-based communication around us. Anton has spotted the jewelry project where each packaging has its symbol. Find out their meanings.
At the end, we praise what has been the closest to our soul. Patagonia’s founder is well known for his political activism. Now he invites to vote the assholes out, and he means: “politicians from any party who deny or disregard the climate crisis and ignore science.” Luuuv such type of rebel act!
Ready to go further – étiquette team.