étiq links 31
Here we are again! And we promise that we have prepared a bunch of clickbait headlines, from antimicrobial textiles to water bottled from clouds, and even a brain-teaser on how to sell a label-free bottle without a barcode. Curious?
One of the most prominent Italian brands Barilla, has updated its look and feel. Gabija points out that all the right solutions are hand in hand with a few recent masterbrand uplifts, which we discussed in the previous étiq links.
Carlsberg’s partnership with Liverpool FC is the longest in the Premier League, spanning 27 seasons. This year Liverpool FC has won the league title, so Carlsberg has launched a red limited edition Champions Can. Gintarė was surprised. Red! Carlsberg.
With all the pandemic buzz focused on microbes and cleanliness, no wonder that the antimicrobial textile market curve has skyrocketed. Despite all new players, Gabija and Edvardas want to single out Vollebak because they not only deliver top-notch material innovations year after year but also design outfits that are so so so beautiful!
Gintarė loves news tops. Out of eight unexpected ways of how beverage packaging innovates, she selected three most interesting: the world’s first smart nutrition bottle, Coca-Cola’s white labels, and water bottled from clouds. Sounds crazy! Nothing but clickbait headlines? Maybe, but here is the link, and you’ll probably click it.
Gabija continues with the drinks business theme. Evian introduces a label-free bottle made from 100% rPET. Ok, a short text could be embossed on the clear plastic, but wait a minute, where is a barcode? The answer is in the choice of distribution channel.
Edvardas was excited about Fedrigoni’s series consisting of five interviews called Packaging Power, in which masters of packaging share their thoughts. The episode most worth watching is with Ivan Bell, CEO & Managing Director at Stranger & Stranger.
Be careful with gendered marketing, as this can lead to a backlash on social media. Meanwhile, Edvardas is waiting for the day when everything will become gender-neutral. He usually chooses the most colorful, sweetest, or some other kind of supposedly female cocktail in the bar.
Rita spotted another backlash story that ended in another communicational crisis. Omnipolo brewery was accused of designing one of their beers to resemble the Ku Klux Klan’s white hood. In fact, that was done with good intention in mind. Read the full story.
The North Face has unveiled the new limited edition Recover Tee produced from plastic bottles collected in the Alps. But to be honest, we’re a bit tired of news about something made of bottles.
As you remember, at the end of our links, we usually appreciate creators or creations closer to our hearts. Lithuanian brand Utenos Trikotažas has released a new collection made from textile scraps.
Conscious and always yours – étiquette team.