étiq links 29
Summmertiiime, and the livin’ is easyyy. Fish are jumpiiing, and the cotton is hiiigh. Oh, we’re singing as we’ve reaped a fine crop of fresh design-related news. So, take a look!
Gabija is always at the forefront of packaging innovations. This time she spotted that BillerudKorsnäs teamed-up with Syntegon Technology to create Shaped Paper Pods. These pods can serve as packaging for not only for dry products but also for up to 100 ml of liquid and could be uniquely customized to your needs. P.S. Our little secret – we know the right person at BillerudKorsnäs.
Katažina reminded us that smell is considered as the most significant trigger of memory, compared to the other senses. And we shouldn’t forget about it when we work on both the product and the packaging. No wonder London-based studio has introduced a new candle range that smells like the places we miss the most during the lockdown.
The Post-Covid world will never be the same. The pandemic disturbed many of our routine contexts, and some of the new habits are here to stay. People are seeking products that can protect them against germs and viruses. Whether its car’s air purifying system, self-cleaning water bottle or packaging. Safety first design trend – as Edvardas named it.
Beatričė quizzed us on what happens when the Olympics move to 2021, but you still want to keep the name 2020 Olympics? NBC has introduced a new typographic lockup that retains this year’s date as 2020NE and adds next year’s slogan: Same Dream. Different Year.
Gabija has continued the theme of 2020’s slogans. Wunderman Thompson has released an updated report Future 100 2.0.20 that is a follow-up of their core report. The companion report re-evaluates affected trends as well as describes the rise of the new ones.
Last month, Landor and Fitch dropped a 24-hour webinar bomb. Gintarė took part, and the main conclusion was: buyers will no longer need just leaders. They want to see more brands that keep social promises. All speeches are available here. Meanwhile, Gintarė’s highlights are:
- Luc Speisser. Explained what hardships brands face to become more sustainable and how to win everyone’s love on a small budget.
- Morgan Holt. An exciting story about consumer expectations before vs. after the pandemic. One of the most pleasant thoughts: stop selling, start helping people to buy.
- Nick Cooper. A view on coronavirus stats. The death toll is the lowest compared with previous pandemics, yet Nick guesses that everything will come back to normal only in six years!
Gabija was curious about yellow Coca-Cola caps. The mystery behind is that the yellow ones mark kosher-certified version! One of the cola’s ingredients, glycerin, comes from non-kosher animal fats, so the manufacturer needed to change it.
Dieline has announced awards winners. As a keen follower, Edvardas has one concern that the awards are shifting to conceptual works selection rather than appreciating big brands and difficult FMCG tasks execution. Ok, with a few exceptions like Carlsberg or Kellogg’s.
Just a quick reminder for our new readers – the end of our newsletter is dedicated to a confession of love to the industry colleagues. Stranger & Stranger are Alpha and Omega of packaging excellence in the alcoholic drinks category as Snoop Dogg was in the hip hop culture of the ’90s. So we naturally fell in love when 19 Crimes has introduced Snoop Cali Red created by the Strangers!
Let’s celebrate the summer – étiquette team.