étiq links 28
What a paradox – it seems like time in quarantine flies at double speed. Another month has gone, we are working in top gear but keep our promise to share the news that touched us during April.
We love digital printing and especially HP Indigo SmartStream technology. Last month, we shared our own variable data print project, but this project created for Actimel takes it to the next level of complexity. We should keep going – Edvardas concluded. And we will!
Have you ever thought why old-school arcade games typefaces look the way they do? Beatričė has spotted a fascinating video revealed by Vox. A right way of inspiration for what your next Millennial or GenZ product could look like. As we’ve mentioned in our previous links, the 8-bit design is still an emerging trend, and even luxury brands like LV or Gucci are into the game.
Let’s go back to reality. If you’ve run out of ideas for what to do during quarantine, Katažina serves you a beneficial list of the things to learn, make, do, etc. We wish we didn’t have so much work to try all the cool stuff.
We try harder not only to deliver our usual stuff but also to observe what is happening in the packaging world. Thus, we have breaking news from California! Our article has been published on Dieline – the world’s most visited packaging design website. Our fifth article, to be precise.
By looking at the design and overall concept of these candles, Gintarė didn’t expect it could have anything to do with sustainability. The brand with a lot of grotesque details uses packaging grown from... mushrooms! Mycelium-based packaging sounds strange at a glance, but it might replace Styrofoam containers, e.g., in case of wine shipping.
Gabija has shared an article that reveals a lot of sustainability issues in the health and beauty industry. There are dozens of examples that we’re already familiar with, but there are other cases that are extremely interesting, for instance, refillable lipsticks.
Being an avid drag scene follower, it didn’t take long for Beatričė to discover Juno Birch – an out of this world (literally) sculptor. She’s a drag performer and a trans woman, using her huge following to advocate for trans community issues. She aimed to combine masculine / feminine features and pop art into an alien-like character who descended to earth in the 1950s. Wow.
What do you remember about Esprit? Is it something cool in the ’90s and early ’00s? Even though the fashion brand described as effortless and timeless, Esprit needed a revival due to the rapidly reshaping fashion industry. And they got it, but the result has divided us into lovers and haters.
While Katažina was looking for innovations, she found the most beautiful hand sanitizer that she has ever seen! Interestingly, Touchland was born in 2019 with a mission to improve the experience of hand cleaning and make it a fashionable habit. What a prophetic step for a brand!
And last but not least, at the agency, we’re all about supporting our fellow creators! So naturally, when this collab between the highly talented illustrator Jekaterina Budrytė x Audimas was released, we fell in love, and we want to share it.
Let’s create something bold together – étiquette team.