étiq links 27
At the beginning of March, we didn’t realize that when we would talk about packaging, we would tackle the environmental vs. self-protection dilemma delivered to us by COVID-19. Therefore, first of all, we share two meaningful articles by Dieline with other news to follow.
The first, published in early March, tells the story which begins in 1907 with the creation of Bakelite (the first real plastic) and finishes in 1955 with a promising future of Throwaway Living.
The second article, published at the end of March, highlights the dilemma of Sustainability in the Age of Coronavirus. The issues involved are difficult because now a disposable cup or a mask can save you life. And there are no easy answers, but we will keep you up-to-date.
Damn corona! Let’s jump to the brighter side. Last month plenty of brands celebrated International Women’s Day, but we fell in love with the brilliant concept by Hershey’s. The brand rethought its name and created Her and She chocolate bars to celebrate great women musicians, illustrators, and other artists.
What else? At first glance, Spirit of Heineken looks like another nice project, but Gabija went deeper and found two intriguing aspects. Firstly, the spirit is made from leftover alcohol created during the 0.0 brewing process. Secondly, Heineken used the concept of WOBO (World Bottles), initially designed in the 1960s, to be upcycled as bricks. And that idea was so ahead of its time!
Meanwhile, Edvardas shared an ad campaign created by his favorite brand Absolut. Only a Yes to Sex is a Yes campaign was accompanied by a sexual assault story told by the new CEO of Pernod Ricard USA. Unlike previous campaigns on the environment or intolerance, this story has gone one step further. Embarrassing, but strong because of the openness and the thoughts expressed.
Gabija was curious about the term Climate diet that describes how people’s everyday food choices affect the planet. For instance, Quorn Foods announced that they will start including carbon footprint labelling on their products.
Brandless went out of business after less than 3 years. No brand, no business, Algirdas concluded. But in our étiq links, we previously found that there is only one and true No Name brand from Canada. Since 1978 :) Ok, that’s not the reason. There are plenty of them. For instance, Silicon Valley is no longer so enthusiastic about the Direct-to-Consumer model.
Metsä Board has organized competition and encourages designers to develop packaging for everyday products that are more sustainable than current options. They call it Better with Less Design Challenge, and Edvardas agrees, that the results are truly smart.
And once more about plastics. Algirdas noticed a surge in plastics rehabilitation. The study underscores that plastic packaging is the most environmentally friendly to make, but its collecting and recycling is still the biggest challenge.
Finally, according to our fresh tradition, we show appreciation to the industry’s fellows. This time it’s Aivaras Bakanauskas and Tadas Čiūdaras’ work created for Magic Linen.
Let’s kill coronavirus and do some great stuff together – étiquette team.