étiq links 26
For the new spring season, we serve you a wide range of our last month’s findings. From eco-barrier paperboard and new plastic currency to marketing stunts that we have loved and trendy terms that we are already familiar with.
Finnish paperboard manufacturer Metsä Board has introduced a new plastic-free alternative for the food and food service packaging that makes recycling easy. Algirdas took a closer look at the new eco-barrier paperboard in town: it’s recyclable with paper, has medium grease and moisture barrier, lightweight, and safe for direct food contact.
Your Budweiser can look as good as you on social media. SelfieBud is a limited edition bottle label that just flipped as a mirror of the traditional one. Designed for a selfie generation. Who will be the first brand in Lithuania to try it, wondered Edvardas. Maybe Ecodenta?
Skateboarding is inaugurated at the Tokyo 2020 Olympics, so Nike teams up with Piet Parra to introduce brand new sustainable skateboarding uniforms. Beatričė shouted – looks unreal!
Dieline published an article with a kind of funny title: How to Design a $10 Cereal, and Edvardas couldn’t agree more that there are overused cliches to create a healthy snacks brand.
We’ve waited for it so long, and it’s finally happening – the first true variable packaging design project in Lithuania created by us! A huge, 1 m² pattern, created by our senior designer Gabija was transformed into 100 000 unique packages. How? The HP Indigo algorithm generates unique graphics from this pattern, producing one-of-a-kind prints. Want to know more?
Do you remember Heinz caviar that they introduced last year for Valentine’s Day? This time, Heinz with Fortnum & Mason served hilariously disgusting or... unexpectedly delicious set of truffles. Katažina concluded that it’s a proper marketing stunt, anyway. Don’t tell Ed Sheeran about this!
Meanwhile, Pepsi celebrated Valentine’s Day in their way and introduced an engagement ring made of a lab-grown diamond and infused with Crystal Pepsi. Though Rita was more curious about lab-grown diamonds than about the ring.
Gintarė spotted Dove’s installation at NYC’s Grand Central Station. Visitors could deposit a piece of used plastic in a vending machine and receive a bottle of Dove body wash in its new recycled plastic packaging. Sure, this is just a tiny part of a commitment announced by Unilever earlier.
Gamefluencers, carbonomics, skintellectuals – do you copy that? In case you don’t, take a look at The Future 100: 2020 Vocabulary to be on the same page with Gabija when you talk about your future project.
In conclusion, our confession of love flew to La Casa de Carlota & Friends. The agency hires people with Down’s syndrome or autism to create extraordinary design projects and pays the employes an equal industry salary. Moreover, the agency is certified as B Corporation. It’s a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.
Let’s do some great stuff together – étiquette team.