étiq links 25
We’re feeling confident to share a bunch of the best links we collected during January / Dry January / Veganuary – call it whatever you choose. In short: the future is still bright, data-driven, creative, and sustainable.
Gabija has gone deep into 5 trends for 2020 by TrendWatching. From eco-status to eco-shame, metamorphic design, and why the future of civil media is meaningful connections – are just a few. Get familiar too.
Algirdas has spotted a specialized tool to work with packaging monitoring. Designalytics provides tracking updates on competing product packaging and analyzes how consumers respond to it. To add more, the system evaluates your own packaging performance and helps you to create an accurate brief for a creative agency. Quite experimental, isn’t it? Still, let’s try it together!
Edvardas was excited about the most unique / edgy / weird / kickass – underline the relevant – annual report by Mailchimp. And we definitely recommend you to check the mobile rather than the desktop version. It ensures the best sliding experience.
Vogue Italia has drawn attention to the vast amount of resources it consumes, so the entire January issue is illustrated with no photoshoot production. That also saved money for restoring the museum in Venice. The celebration of creativity and sustainability – summarized Katažina.
Gintarė has noticed a piece of interesting or even shocking beauty news. Āether Beauty’s latest launch is literally the only liquid lip component in all of Sephora that can be recycled. Also, the founder of Āether Beauty provides valuable insights into the use of bioplastics and plastics.
The most anticipated and most beautiful trend forecast by Wunderman Thompson has arrived! And Gabija rolled up her sleeves to read all 100 behavioral trend predictions. It covers span culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, luxury, and finance. We dare you to read all 226 pages.
Algirdas has noticed that Nestlé is one of the most consistent companies in terms of taken environmental responsibility. The company has announced that it will invest almost two billion to lead the shift from virgin plastics, and to accelerate the development of innovative sustainable packaging solutions. Share your sustainable initiatives, and we will spread the word!
World-class paper products manufacturer James Cropper has presented Colourform. The material made from 100% renewable FSC wood fiber and high-quality content from their own recycling plant. It’s renewable, recyclable, and biodegradable. And soooo beautiful – added Edvardas!
Katažina points out, that in addition to the Dry January challenge, people strive to take more challenges in their lives. Veganuary encourages people to go vegan for a month. Heinz made the most of it adjusting its memorable “Beanz Meanz Heinz” slogan to “Beanz Meanz Vegan.”
Let’s do some great stuff together – étiquette team.