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étiq links 23

étiq links 23

From a visual trends report, and the future of packaging initiative to a footprint game, and the largest poop image database. By the end of the year, we’ve collected probably all you need to know in 2020.

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Are you familiar with Tyvek? The material is commonly used in construction, but Gabija discovered that Roman used it for healthcare packaging. This resulted in reduced shipping fees + dramatically reduced packaging carbon footprint. And users are encouraged to return packaging for recycling.

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Edvardas continues to admire PepsiCo’s holistic approach to branding and its move to strengthen its position in the fashion world. Meet House of PepsiCo – a platform that unites all their fashion collabs from around the world.

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Laura noticed a steady refill station of household products in the Czech Republic. You can buy Henkel’s brands in a refill bottle at Rossmann stores and then come back to refill it again. Does it mean that CEE countries are finally entering the game? When will it come to Lithuania?

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Algirdas has discovered that Stockholm-based agency Grow tries to facilitate the change in the packaging industry by applying design methodology and inviting experts from different fields to open new doors to the future of packaging.

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We are delighted to see Lithuanian name in the worldwide process of developing a better future and more sustainable materials. For instance, Austėja Platūkytė is experimenting with chitin, substance found in food by-products like seafood shells or insect exoskeletons.

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Beatričė played an ecological footprint game that showed how many planets we would need if everybody lived like her! The score is 1,1. Not bad. Want to know yours?

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How to gain a competitive brand edge while telling an impactful visual story in 2020? Algirdas has shared a Visual Trends report by EyeEm. We’re getting familiar with concepts of Generation Blue, The New Self, and Produced Realism. Get your free copy of a 71-page visual trend report.

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In addition to the report found by Algirdas, Gabija sent another informative forecast by TrendWatching. It’s conveniently categorized: from automotive and electronics to beauty, food & beverage innovations. Useful references to the sources of selected examples are included.

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National Geographic has published the 2019 list of countries where women have the best and the worst lives, taking into account factors such as security, justice, etc. Beatričė was a bit sad that our neighbors – Estonians, Latvians, and Poles – overtook us.

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Algirdas’ favorite Ralph Lauren unveils the Digital Product ID. Now each product has a unique ID and can be tracked in the supply chain and verified for its authenticity. Also, consumers can receive styling tips by scanning the code with a smartphone.

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Finally, Edvardas has spotted one of the most disruptive healthcare brands, Seed, which cares about our gut. Their newest mission is to build the largest poop image database. That’s still funny.

Stay tuned for the next links – étiquette team.

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