étiq links 22
Pop-up shops are going mainstream. Bold private labels were invented before it was cool. Pocket-Sized World is our new favorite term. And a bit of vanguard art and food innovations on top of that. So grab a bunch of the best links we found in October.
The pop-up shop boom is moving from niche and direct-to-consumer brands to mainstream. Algirdas remembers, just a couple of years ago, pop-ups were used for experiential branding campaigns like The Arrivals x Dyson. Just look at nowadays!
Beatričė admits that she is somewhat skeptical about such lists, because on the one hand, art is very subjective, but on the other hand, in such tops, one can find undiscovered artists, which is always awesome. So Artsy has announced 20 vanguard artists who have made their debut in 2019.
Algirdas was fascinated by how playful and bold a private label can be. Meanwhile, our biggest surprise was that No Name brand has existed in Canada since 1978! What a discovery: brandless packaging was invented before all that hipster-millennial buzz around.
L’Oréal and Albéa have introduced a paper-based tube. That sounds impressive since most cosmetic tubes on the market are non-recyclable because of the multilayer structure. Edvardas reminds us that it aligns with the first annual New Plastic Economy progress report.
The 100th anniversary of the Negroni is commemorated with today’s trends. Seedlip Drinks has launched NOgroni cocktail! As Gintarė joking: how else to compensate for the absence of alcohol – only with an even more gorgeous design! 20cl bottle for £10.
Pocket-Sized World – our new favorite term found on beloved website Dieline. Keep it in mind when it comes to testing your packaging design. It elaborates on what University of Cambridge called Mobile Ready Hero Image a few years ago.
Gabija surfed the food innovation scene and has discovered two cases. Firstly, Glenlivet had introduced a temporary Capsule Collection, which contains 23 ml of booze in every edible capsule made from seaweed. Despite a doubt of its usefulness, we would try. Would you?
Secondly, it appears there are egg-free eggs made of pea protein, salt and algae-derived acid. The playful project, created by artist Annie Larkins, provokes discussion about an alternative way of feeding the future world.
Oslo-based agency OlssønBarbieri shared their thoughts on what it means to create a new luxury bottled water brand. From the shifting idea of the luxury and recyclable materials to the alternative method of labeling. Gintarė couldn’t agree more.
Edvardas is long known for his love for the Absolut brand. More specifically, for their marketing campaigns and the resulting packaging. Recently, Absolut has introduced the new limited edition made with 41% recycled glass. Additionally, the company co-created a guide to circular living. Edvardas was concise: OMG, absolut’ely in <3 again!
Stay tuned for the next links – étiquette team.