étiq links 21
Men’s skincare market continues to grow. Brands keep playing with packaging, often with a social goal in mind. The gaming industry is gaining momentum. Grab a dose of our (now your) stimuli.
Gabija has deepened her knowledge in the emerging growth of men’s skincare market. Women’s shelves are full of problem-solving products for all skin types, while a few generic products dominate men’s shelves. That opens up opportunities for new brands to target the fastidious man of today and the problems he faces.
Doritos tries to please Gen Z who are entering the start of their purchasing years but rejecting traditional advertising, logos and other corporate-y things. The brand leaves only the familiar triangle shape and different colors for their flavors. Edvardas is in love with such kind of moves.
Algirdas didn’t realize that the bottle cap could be improved, but god is in the details. Carlsberg has introduced its brand new cap ZerO2 that removes oxygen from the bottle and reduces flavor oxidation.
Heinz in Canada unveiled the bottle with the tilted label to show how to hold the bottle while pouring ketchup properly. Laura considered that it’s a perfect way to grab attention to a classic brand.
Beatričė was delighted that Mastercard has launched cards with a sustainable goal in mind – printing them with carbon-negative ink. The ink is created by absorbing CO2 out of the air.
For Edvardas, it is most interesting to analyze packaging redesigns. There are more than ever of those this year: Carlsberg, Ritz, Kellogg’s, and now Lay’s. In particular, all the solutions – from moving the logo to the center to transforming the background gradient into multiple shades – are timely done. Let‘s clean them all!
Burger King is giving up plastic toys in kid’s sets and offering to collect already purchased ones, while McDonald’s is already preparing a response with the option of swapping toys for a bag of fruit or a book. Katažina regrets that the decision will take effect only across the UK.
Edvardas joins Kata’s disappointment as Coca-Cola rushes out of the shrink-wrap packaging and jumps onto the cardboard train only in Western Europe.
Gintarė was fascinated by the blank packaging of Cadbury. Its social goal is to donate the words to older people. This packaging shows how little identity is needed to recognize the big brand.
Gabija has shared an entertaining JWT podcast covering various food technology news, the pros and cons of cannabinoids, changing habits of food consumption, and so on.
The gaming industry is gaining its momentum. It is now an industry of 2.5 billion players. Algirdas has found that Adidas signed a collaboration with Fortnite star Tyler Blevins while Louis Vuitton announced a partnership with the League of Legends. FMCG market is following the trend. Up to 55 percent of players buy food for playtime, so products for gamers appear on the market.
Stay tuned for the next links – étiquette team.