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Back to school? Or to your regular innovation-driven mood. At least, we hope so, and we’re here to serve you only the best packaging and branding news from the month of August.

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Approved, or not approved, that is the question about everyday sexism in ads (both in real life and on social media). Beatričė has discovered a new online game that shows you a series of ads promoting sexual health and wellness products. You should decide which ones have been banned by the New York Metro or Facebook and which ones have been allowed. Good luck!

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Edvardas loves Heinz beans. No wonder that he instantly fell in love with the series of designs created for the celebration of the 150th anniversary of the brand. Custom labels commemorate the most significant moments in the rich history of Heinz.

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Retro luxury? Yes, please! Gabija has spotted that brands like LV, Gucci or Chanel have released retro aesthetic games  based on pixelated 2-D graphic. They are appealing to millennials nostalgia through the memories from childhood and raising sentiments as most of them step into their 30s.

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Gintarė was curious whether the golden age of Instagram marketing is over. At least such articles indicate that Instagram is under fire. More and more big brands no longer see the point in wasting money and opting out of Instagram to invest in more authentic customer experience. We wonder whether Instagram will remain the platform for niche brands and small business?

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As the population of teetotalers is still growing and the market of non-alcoholic spirits is heating up, the global brands are getting on board. Algirdas has noticed that Diageo has upped its shareholding in a game-changing brand Seedlip.

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Beatričė has shared 15 weirdest collab projects this year so far. No surprise most revolve around millennials and the Gen Z culture where something super ridiculous and uncool is taken and mixed with what is currently in vogue, and voilà – a new viral collab is trending across social media.

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Edvardas has concluded that following Carlsberg, Guinness and Corona yet another brewer has opted-out from shrink-wrap packaging. Brewer Molson Coors has announced that Carling and Coors Light beer cans will be packaged in recyclable cardboard from March 2020.

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Not only secondary packaging is a hot spot of sustainability theme. Large quantities of plastic film are used in the palletizing process generating a huge amount of waste. Henkel has presented Technomelt Supra PS adhesives, which can replace films, intermediate layers and anti-skid mats.

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The world of Direct-to-Consumer model is dominated by health and beauty disruptors like Unbound, but it is only a matter of time before we get all the other things. Edvardas just read Kai-Fu Lee’s book AI Superpowers and argues that China has left the West behind.

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Finally, Gintarė found an exciting push-the-limits example from her favorite brand. Lush has introduced new cork packaging with a carbon-positive footprint. Does it mean that carbon-neutral packaging is getting new normal?

Stay tuned for the next links. Étiquette team.

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