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First-ever fully recyclable paper flow-wrap, refillable future, gestural packaging and unpredictable branding collabs we found in July. Want to know which are the weirdest?

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Nestlé has switched its Yes bar plastic packaging to paper wraps and communicates this on the new packaging. Laura said that it’s clear evidence that the food industry is moving from promises to actions.

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To add more, another corporation, Unilever is trying to get on board of refillable household future with Cif Ecorefill. Startups like Replenish, and Blueland are always the first to start, and the big ones join when the mass market is ready. Nothing gonna change, Edvardas concluded.

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Gintarė was surprised by Corona beer move! The brand is intended to replace traditional six-pack plastic rings with an interlocking system (it allows customers to stack up to 10 cans). What’s great is that you don’t have to carry a plastic bag for beer. Instead, you can carry a few cans in your hand, showing off your sustainability values. We watched the video and, to be honest, it looks easy to carry those stacked cans, but is it really so?

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Valeria discovered Kellogg’s collaboration with Crayola. It’s impressive that Crayola brand is so vibrant and prone to collabs with various categories. Last year the brand landed a cosmetic project with Asos and now — cereals. We love it!

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As more and more people are caring about total wellbeing, the new low-alcohol drink made from wine grapes is born. Meet Haus. Gabija liked the project itself as well as their slogan: More Hangouts, Less Hangovers.

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Edvardas ironically stated that another wall of stereotypes had fallen. Huggies puts dads with children on diapers box for the first time ever. One of the father and baby are also of color. And the diapers are produced from sustainable materials. On top of that: “the black and red design was meant to give the new line a premium feel.” It looks like Huggies will make good money from parents, who will be lured with all of the features listed.

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Last month was marked as one of the most significant anniversaries in the history of space travel — the 50th anniversary of the Apollo 11 mission. Algirdas was fascinated by NASA collabs with Nike and Puma who designed sneakers for the occasion.

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Continuing the sneaker’s theme. One of the most unpredictable and impressive merch of this year so far, Edvardas announced, is Adidas x AriZona Iced Tea. A pair of sneakers for the price of AriZona drink, which equals to 99-cent has also sparked the buzz. It caused a riot and pop-up was temporarily shut down by the NYPD :)

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Gabija was excited about gestural packaging and how smart gadgets we use daily are reshaping the cosmetics market. Swiping inspired opening, tech-inspired scrolling gesture for lipstick, etc.

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Algirdas has found a new profession on the job market — plastic lawyers. They advocate for the more holistic view as plastic is not a bad material. Its usage is wrong.

Stay tuned for next links. Étiquette team.

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