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While the heatwave hit record highs in June and headlines announced that hell is coming, the core theme in packaging and branding has remained sustainability.

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Did you know that some dying corals send us color-coded SOS signals in response to heat waves caused by global warming? Edvardas found the new Pantone color line called Glowing Glowing Gone created in partnership with Adobe and The Ocean Agency.

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Katažina was overwhelmed about the contemporary update of classic still life paintings. Just look at these fruits and vegetables trapped inside plastic packaging. Thoughtful.

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Gabija was fascinated about the future of smart cosmetics. Starting with L’Oréal’s Virtual Hair Advisor, where you can experience hair colors or hairstyles and get tips. Lancôme’s AI-based app provides an accurate foundation shade recommendation to the consumer. Meanwhile, Japanese cosmetics brand SK-II owned by parent company P&G is launching Future X Smart Store with an interactive skincare wall that analyses your skin and offers personalised cosmetics.

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While almost every company is talking about sustainability nowadays, Gintarė points out eight design brands that keep leading the way in sustainability for a long time. The most distinguished one is Emeco. They have been selling chairs that are made of recycled aluminium since 1944! And currently looking for other materials as well as building a zero-waste factory.

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It seems like Vancouver’s gourmet grocery store East West found the best way to get shoppers to bring their reusable totes. The market has introduced shameful plastic bags and Edvardas fell in love with this concept.

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The first report of the New Plastic Economy Global Commitment (initiative launched last year) is long and numerous. Algirdas has discovered that 150 of the world’s largest businesses that signed up to this initiative are responsible for 20 per cent of the worldwide plastic packaging market. Without any doubt, global brands have moved from talking to doing.

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Laura couldn’t believe that Sprite is ditching its iconic green bottle because of environmental commitments and easier recycling of plastic bottles. Gradually, glass bottles will also become clear. Sprite bottles have been green for almost 60 years since the launch of the drink in 1961. Wow! What a brave move.

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Algirdas continues digging in smart packaging technology. This month’s find- the first-ever battery-free Wiliot Bluetooth tag with ARM processor for product labeling. It means that consumers can communicate with their products, to get instructions or reminders about their usage.

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While creative partnerships among brands and artists are no longer surprising - they’re still always interesting to explore. Rita was inspired by Magnum ice cream campaign with renowned illustrator Brendan Monroe.

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Finally, Gintarė shared the most beautiful toiletry project ever seen with zero plastic! Just look at theeese cute images where every single product is made entirely of soap!

Stay tuned for next links. Étiquette team.

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