étiq links 16
What’s up? It seems like a lot of disruptive branding news happened in April. The best part is that you don’t need to sweat since we've collected everything you need to know to keep your business up to date. Ok, not everything, but here is what we’ve caught for your attention.
Premium bottled water brand LIFEWTR introduced the Series 7 dedicated to Art Through Technology. Thanks to augmented reality, either using QR code or accessing Facebook Camera, consumers are able to bring label art alive! Edvardas has fallen in love instantly.
Gabija has discovered that in the mostly millennial-oriented market today, Perennial (name originated from parents + millennials) targets people over 50 instead of millennials. People get older, work longer, so this non-dairy drink designed for gut, brain and bone health for older consumers. No wonder why many research companies emphasize that they are the most underrated audience today. They have higher income, and most importantly, much more willing to spend.
Edvardas is excited about the new identity of his favorite and well-known sustainable brand Loliware. Seaweed-based, edible straws are unexpectedly and boldly represented at the core of the brand identity. It looks neonly fresh in the surroundings of pale, dull, greenish palette of sustainable brands. Isn't it?
Katažina can’t wait when Lithuanian iced treat companies present not only new flavors but also packaging innovations. Lickalix is the first ice lolly company to introduce plastic free, compostable packaging. Evidence for the frozen category that the plastic-free future exists.
History is always repetitive, Edvardas says: what the avant-garde of startups begin, the big companies await for a sufficient number of buyers until the right time to strike. Waterless household chemistry and beauty products have already attracted considerable attention. It’s no longer shampoos for hipsters in urban areas but also DS3 brand by P&G. And what an ascetic aesthetics! Almost Muji by P&G.
Valeria rarely shares the news, but when she does, she gets very emotional: I’m pleased! Oreo goes GoT! Just look! I want to eat them all. They‘ve used the opportunity. Really, it should be a great success!
Gintarė’s favorite cosmetic brand Lush astonishes again. Recently, they have switched up social and turning to direct to consumer communication model: newsletter, website, and converting influencers into brand ambassadors and thus changing the ordinary way of interacting.
WGSN has published a short article about must-know facts for building a successful beauty brand. Algirdas has thought it could be helpful for beginners while WGSN Beauty trend forecasting service meets the professional expectations.
Carlsberg strikes again. Not only the packaging recently has been renewed, but Carlsberg changes its taste and admits that world famous slogan has deceived consumers for decades! It follows trends of authenticity, 100% transparency and brand values. On top, Rita recommends checking their suggested slogans for other global brands in the same manner.
Beatričė has discovered the most unexpected collaboration between Heinz and Cadbury a catch-up of past Easter’s mood. Mayo with chocolate pieces, mmm yummy! Isn‘t it? Haha. A quote from Insider: more controversial than Brexit.
While the rank of teetotalists and the trend of non-alco spirits is still raising, some are looking for a way to find a life-hack. Ladies and gentlemen, let you introduce Kin – the first ever adult beverage made from nootropics, adaptogens, and botanicals. Elevate your state without the hangover. Edvardas smiles because people always find a way to get high.
Finally, congrats to BIOK! The new Glittering Sugar Scrub from a freshly introduced Kilig Cosmetics Urban line has been included in the Cosmoprof Worldwide Bologna trend report! We believe that our design was a big part of it too! It’s playtime!
Stay tuned for the next links. Étiquette team.