étiq links 15
While the spring is brightening our minds, we’re happy to share a bunch of the best links we collected during March. The future is bright. The future is sustainable. The future is fantastically foldable.
Gabija went deeper into the resurrection of a glass. An industry has made some significant improvements and can already perform 30% lighter, highly detailed embossing on multiple levels. Not to mention its reusability and recyclability – glass returns into fashion.
BTW, an awkward fact: refillables counted for 100% of soft-drink containers in 1947, but by 1998, that figure had dropped to 0.4%.
Meanwhile Nestlé has introduced FSC certified paper pouches that are suitable for recycling with paper waste. But you could probably say… what about the content? They simplified the composition of Nesquik to 5 clear ingredients, among which – more responsible cocoa and less raw cane. Edvardas says – great move, waiting forward to having it in Lithuania.
Gabija is excited about a sneak peek to the program prototype of Adobe’s Fantastic Fold. Seems like it will be able to map 2D graphics onto 3D visualizations, calculate fold angles and evaluate the material from which the package would be produced. We can’t wait!
Edvardas is not the one who loves religion-based holidays, but when it comes to packaging and branding, according to him, this self-assembly Easter bunny by IKEA is the thing. It reflects the core essence of the brand in the best way and can be transported in a more compact way than real bunnies.
Do you remember all the scepticism about Seedlip – first ever non-alco spirit drink – few years ago? Now you can buy it even at Waitrose. So Algirdas asks where all skeptics are now when a new non-alco gin has arrived in town? Simply, teetotalers with a high income want to buy well-crafted design drinks and don’t feel worse than the consumers of alcohol.
Gabija loves dogs a lot, so no wonder she found some innovative superfood for them. Wild Earth treats are made of Koji mushroom proteins and use 90% less resources to make than meat-based pet food of similar nutritional composition. P.S. that blue color!
We live in interesting times of transformation of global brands, Edvardas said. Mars has introduced a new visual identity that is interesting in at least a few aspects:
1. The ideological aspect. The image of faceless corporations, often called the cash machines, standing behind the House of Brands model continue to be under pressure. Consumers make new demands not only for brands directly but also for their owners behind. So Mars has published a declaration enriched with social and sustainable motives.
2. The aspect of design stereotypes. Could anyone still claim that some colors simply can’t be used for a food brand (no matter for people or dogs) when this new blue-minted Mars icon could perfectly stand for a fin-tech company?
3. Digital-first design aspect. One more logo, where the serifs have come off to make the logo easier to read on mobile screens.
Gintarė has paid attention on how historic brands are increasingly trying to become relevant to the younger consumers. The synthesis of history and present at its best: Louis Vuitton’s painfully familiar carry cases are mixed with contemporary graphics.
Algirdas is curious about Amazon’s investment in the green cosmetics brand Belei. With extra attention on sustainable packaging, this kind of investments show the potential growth in the market share and the customers base. The world of cosmetics is changing. 100% transparency and focus on function is the key. As Amazon argues: no beauty secrets, only beauty solutions.
Gintarė brings us back to a sustainability theme. A new unit of measurement – Greenpeople questioning about how much water will suffice for certain daily rituals? For instance, do you know how much water you need to clean your teeth?
Stay tuned for the next links. Étiquette team.