While the first day of spring has come, we’re feeling confident about a bunch of the best packaging and branding news that we have selected for you last month. 

Are you familiar with blackest black color concept which was introduced some time ago? Gabija has found the update – Black 3.0 – the color that is able to absorb between 98% and 99% of the visible light. And artists are loving it.

Have you ever thought that such an obvious practice as taking care of your clothes could be a sustainable way towards the happy planet? Gintarė found out that H&M has launched an initiative to educate consumers about how to TakeCare of your fashion favourites.

As Edvardas always says – think twice before adding another claim to your packaging. That’s why he is excited about one of the most iconic brand’s Ritz design refresh. So clean and at the same time so shelf impactful that you should check the particular before and after. And then think how to improve your packaging.

There are many fans of Budweiser’s design activity over the last of couple years. We are not an exception, so Gintarė has spotted their newest limited edition to celebrate Chinese New Year. Contemporary. Bold. Top notch.

Algirdas has recently discovered a fifteen year old article in AdAge archive which proves that for some the future of creative agency was easily predictible. The thoughts expressed by the top creative heads sounded strange at that time, but seem obvious today.

Don’t burn this candle when you are hungry –that’s what Gintarė wrote when she shared a post about KFC Gravy scented candle. Meanwhile Edvardas has extended a discussion by explaning the purpose of such brand-centric extensions. In a long term, KFC purposefully works on branding its taste esssentials. Just like they did with the previous releasees of Extra Crispy Sunscreen and Finger Lickin’ Good nail polish.

Our partner in crime, Kilig brand manager Indrė Urbienė has shared the shortlist of Cosmoprof Awards. So you can take a look at the future of the cosmetics industry.

Did we forget about sustainability issues? Nooo! Here are at least three new bottle concepts. Firstly, Gintarė has fallen in love with Virgil Abloh collab with Evian and their brand new reusable bottles. Moreover, it seems like it’s only the beginning of fruitful partnership.

Secondly, Valerija has spotted Cove. Brand argues that it has created the first single-use bottle of water that can fully biodegrade in the natural environment.

Finally, Algirdas has ended this bottle topic with CrazyCap which is a smart replacement of a simple cap for your reusable water bottles. It’s based on ultraviolet light that has long been used for disinfecting wastewater and drinking water at hospitals.

On top of that, Gabija is presenting to you the plastic from algae. Although it’s still being tested to preserve all the features, this bioplastic is promising!

Stay tuned for the next links. Étiquette team.