étiq links 11
While the year draws to an end, take a look at branding and packaging links we’ve collected during the last month. From brand values to the law of the brand, new opportunities for ready-to-drink industry and 2019 trend forecasts, just to mention a few.
Algirdas has spotted the newest PepsiCo acquisition. It’s a nutrition-forward company Health Warrior. This continues a diversification of such a behemoth as PepsiCo. Also marks the essence of their fresh initiative The Hive: foster smaller brands that already exist and create new ones that play on with emerging trends.
While ready-to-drink (RTD) cocktail industry is still emerging, no surprise that Pernod Ricard has launched Kahlúa Espresso Martini in a can. Oh, well. Where is an innovation? Gintarė has drawn attention to a smart nitrogen widget that replicates bubbles after the can has been opened to recreate the creamy foam for the cocktail!
Have you ever tried meal ready-to-eat (MRE) and make a hot meal without any fire and only with a minimum amount of water? Edvardas did and says that military food is an interesting experience! Definitely not the fanciest but highly technological field for packaging design.
The emerging trend of mini beauty and personal care products, driven by the opportunity to try out new products as well as travel-friendly lifestyle, is here to stay. Our truly millennial Gintarė verifies – convenient, fun and easy to use.
“Woohoo! My favorite trend forecast is here” – that’s exactly what Edvardas wrote to us about freshly released The Future 100 by J. Walter Thompson Intelligence. What a reaction? Do you also enjoy your professional readings so much?
Gabija was entertained by the possibility to buy a glass of vodka without a shame and enjoy the freedom of own company. Selfish vodka might be the solution.
SodaStream, that PepsiCo has acquired this year, shot a video that strikes against companies that are selling water in plastic bottles. And Edvardas has shared his childhood memories when the same concept was popular in occupied Lithuania back in 1980’s. Well, seems like a circle of life has turned around.
From brand values to the law of the brand and even pressure on lawmakers, to the cult of wellness-seekers which are moving on to the mindset of laboratory rats and much more in TrendWatching 2019 report.
Although our links are about packaging and branding industry, Algirdas guesses that you probably know to ask yourself: what do I want? Here’s a way better question.
Stay tuned for the next links. Étiquette team.