étiq links 05
We’ve spotted a bunch of disruptive news in May. These are consumer-centric environment, sustainability, high-tech innovation, health-conscious game players just to mention a few.
Algirdas has detected #MyOreoCreation contest where Oreo fans are invited to vote for a new flavor. This example proves the fact that businesses are shifting from brand-centric into consumer-centric environment.
Despite the previous étiq links, once again – sustainability isn’t just a fad for businesses, but the future of the industry. And Estera found that L’Oréal USA has launched a recyclable paper-based bottle design for its new brand Seed Phytonutrients.
While Gabija was curious that Stora Enso, a leader of paper-based solutions, introduced DuraSense, a wood-based bio composite that is a substitute for fossil-based plastic.
One of the most difficult recyclables are cosmetics’ packaging. Gabija was thoughtful about this topic. The innovative company TerraCycle teamed up with L’Occitane en Provence to offer an easy and painless solution for consumers in Canada.
Another shift happens as more brands are going high-tech. In the rest of the world, where alcohol advertising is not banned (ups Lithuania), Rita is fascinated about Budweiser biggest FIFA campaign where light-up cups are activated by the cheering sounds in 70 different languages!
As the health-conscious lifestyle trend continues to grow, Edvardas noticed that the big brands also are trying to get on board. PepsiCo introduces new brand of chips Eaten Path containing rice, chickpeas and black beans. Earlier this year RXBar acquired by Kellogg’s.
Health-consciousness strains alcohol business too. As millennials are switching to weaker or non-alcoholic drinks at all. So Edvardas detected that Ketel One, has released their very first diet vodka, Ketel One Botanical. Diet vodka? Why not! And it’s sooo instagramable.
Gintarė is constantly interested in various printing effects so no wonder that she was curious about the UV printed Red Bull can for festival season. Of course, UV printing is not a very new trick, but it’s surely an eye-catcher.
In fact, packaging is crucial as it affects your first sight impression. And the only question is – does your packaging do the job. Estera shared Nielsen design impact awards case studies and we are continuously learning from the best.
For those who haven’t been watching trends closely, custom fonts are the latest hot spot in branding. Coca-Cola, Jagermeister, Airbnb, Formula 1, LVMH have their ones. Valerija found the newest – Arby’s font. And that’s not only because of the trend but more of pragmatic reasons. It's cheaper to have your own font, rather than constantly buy a license.