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Client
Geld Baltic
Project

SuperGarden freeze-dried spices

Task & situation

There was no trade for freeze-dried spices in Lithuania until now; it’s a unique product for the country’s market. These goods preserve their smell and all of their energetic as well as nutritious value. Freeze-dried products are more expensive because of their production technology. 

The task was to create design for these spices in the premium category while using client-chosen containers. It’s important for the design to help people understand the reasons behind the higher price of these goods.

Solutions

GRAPHIC ELEMENTS. The label is quite original in its triangle-shaped cut which captures the customer’s attention and emphasises the product's structure: leafs, granules or powder. The small additional graphics serve the same purpose.

COLOURS. Pastel and rather stifled colours were chosen for the spices, this way communicating the product’s uniqueness and at the same time creating an impression of a slight frost. 

PREMIUM FEEL. Matte paper was selected for the labels. Tactile varnish on the names of spices contrasts nicely with the matte paper.

Product Photo

Vytautas Narkevičius

AWARDS

NAPA 2017, 2nd place in Food category

Solutions

GRAPHIC ELEMENTS. The label is quite original in its triangle-shaped cut which captures the customer’s attention and emphasises the product's structure: leafs, granules or powder. The small additional graphics serve the same purpose.

COLOURS. Pastel and rather stifled colours were chosen for the spices, this way communicating the product’s uniqueness and at the same time creating an impression of a slight frost. 

PREMIUM FEEL. Matte paper was selected for the labels. Tactile varnish on the names of spices contrasts nicely with the matte paper.

Product Photo

Vytautas Narkevičius

AWARDS

NAPA 2017, 2nd place in Food category