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Client
Švyturys-Utenos alus
Project

Мr. Hops craft beer by Utenos, 2015

Task & situation

Brand name and design for a new mainstream beer with a bit more character in taste. Strong shelf impact is a must. Instant connection with young urban target audience is needed since no other communication is planned except for the packaging itself.

Solutions

A beer with a personality. Made by personalities. For personalities. Introducing the beer brand as a certain character which has a hint of hop taste in its name.

Product Photo

Packshot

Solutions

A beer with a personality. Made by personalities. For personalities. Introducing the beer brand as a certain character which has a hint of hop taste in its name.

Product Photo

Packshot