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Client
Coffee Inn
Project

Coffee Inn coffee packaging

Task & situation

Create packaging for single origin and blended coffee. The packaging design for each coffee variety must be unified, with coffee name and origin printed on a separate sticker as means of differentiation. Customers are unaware that Coffee Inn has coffee beans for sale, and only buy take-away coffee.

Solutions

SHELF IMPACT & DIFFERENTIATION. Make the packaging stand out in the cafe. Communicate that its an original product by Coffee Inn, roasted in-house. Separate blends and single origin packages from each other.

TASTE & PREPARATION. Show the recommended method of preparation and a hint of taste on the packaging.

PATTERNS. Ethnic patterns on the packages were created whilst collaborating with an illustrator. The goal was to convey ethnicity without directly referring to certain cultures. The result is an original, authentic fusion of patterns.

Product Photo

Benas Navanglauskas, Andrius Penkauskas

Solutions

SHELF IMPACT & DIFFERENTIATION. Make the packaging stand out in the cafe. Communicate that its an original product by Coffee Inn, roasted in-house. Separate blends and single origin packages from each other.

TASTE & PREPARATION. Show the recommended method of preparation and a hint of taste on the packaging.

PATTERNS. Ethnic patterns on the packages were created whilst collaborating with an illustrator. The goal was to convey ethnicity without directly referring to certain cultures. The result is an original, authentic fusion of patterns.

Product Photo

Benas Navanglauskas, Andrius Penkauskas