Toste Spelta bread, 2016
Create packaging for new Spelta bread, based on existing Toste product family. Spelt is an ancient kind of wheat, which is now gaining popularity as a healthy alternative, therefore the product is unique to the market. Strong shelf impact is mandatory.
In Lithuania, new bread products are often presented in a very traditional way, with no clear target audience or effective strategy.
Unexpected design with lots of text; a trendy graphic approach not yet used in Lithuanian bread packaging. Matte varnish finish was used for a paper-like effect.
Benas Navanglauskas, Andrius Penkauskas
Unexpected design with lots of text; a trendy graphic approach not yet used in Lithuanian bread packaging. Matte varnish finish was used for a paper-like effect.
Benas Navanglauskas, Andrius Penkauskas