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Client
Vilniaus Duona
Project

Toste Spelta bread, 2016

Task & situation

Create packaging for new SPELTA bread, based on existing Toste product family. Spelt is an ancient kind of wheat, which is now gaining popularity as a healthy alternative, therefore the product is unique to the market. Strong shelf impact is mandatory.

In Lithuania, new bread products are often presented in a very traditional way, with no clear target audience or effective strategy.

Solutions

Unexpected design with lots of text; a trendy graphic approach not yet used in Lithuanian bread packaging. Matte varnish finish was used for a paper-like effect.

Product Photo

Benas Navanglauskas, Andrius Penkauskas

Solutions

Unexpected design with lots of text; a trendy graphic approach not yet used in Lithuanian bread packaging. Matte varnish finish was used for a paper-like effect.

Product Photo

Benas Navanglauskas, Andrius Penkauskas