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Client
MV Group Production
Project

Krupnikas honey liquor, 2016

Task & situation

Create new packaging to make the product stand out and better represent its respected quality, taste, craftsmanship.

Krupnikas is a well-known quality product with a very dated image. Its target audience consists of two types of buyers: the first ones see Krupnikas as their favourite choice, the others treat it as a souvenir representing traditionally crafted drinks. The name is a common word and can’t be copyrighted, therefore any manufacturer could have their version of the beverage and call it Krupnikas.

Solutions

TASTE. Honey is the base of the drink; it was chosen as a key ingredient to help introduce Krupnik’s great taste to the consumers.

BRAND PERSONALITY. An illustration of a bee serves as a main element of the design. This makes the product instantly recognisable and distinguishes it from a sea of other krupniks.

TRADITION. The highly detailed illustration is a modern interpretation of ancient lithography techniques. The fonts are carefully selected to suit the artwork and the brand's impressive heritage.

PREMIUM FEEL. Finishing effects such as tactile UV varnish, gold foil and embossing make the composition stick out, turning the product into a more credible souvenir.

Illustrations

Olexa Andryuschenko

Product Photo

Audrius Tuleikis

AWARDS

A Design Award 2016, Packaging Design category

NAPA 2016, 3d place in Alcoholic Beverages category

Solutions

TASTE. Honey is the base of the drink; it was chosen as a key ingredient to help introduce Krupnik’s great taste to the consumers.

BRAND PERSONALITY. An illustration of a bee serves as a main element of the design. This makes the product instantly recognisable and distinguishes it from a sea of other krupniks.

TRADITION. The highly detailed illustration is a modern interpretation of ancient lithography techniques. The fonts are carefully selected to suit the artwork and the brand's impressive heritage.

PREMIUM FEEL. Finishing effects such as tactile UV varnish, gold foil and embossing make the composition stick out, turning the product into a more credible souvenir.

Illustrations

Olexa Andryuschenko

Product Photo

Audrius Tuleikis

AWARDS

A Design Award 2016, Packaging Design category

NAPA 2016, 3d place in Alcoholic Beverages category