étiq links 10
The 10th edition of design and branding industry links. Take a look at what we’ve selected during October. Sustainability theme, the emerging importance of social values, shift in Scandinavian beauty concept and more food for thought.
Despite the fact that we’re still in 2018, Gintarė lives sligthly in the future and shares freshly unveiled Mintel’s Global Consumer Trends 2019 report. Seeking for total wellbeing, culture of personal challenges, rethinking plastic consumption and much more.
Algirdas spotted an unexpected collaboration between HBO and Diageo – White Walker by Johnnie Walker to celebrate the upcoming Game of Thrones series. How cool is the word play! This year we’re especially engaged in how premium brands are interacting with pop culture through cross collaborations.
Are companies social values the next big thing in branding? Edvardas has no doubt. And #DieselHateCouture campaign following Absolut move with #adropoflove just proves it. Seems like, the theme of intolerance and fighting against bullying is emerging. Question is, which brand would move the topic in Lithuania.
Could you imagine a restaurant created from their own waste? Ok, actually not from their own, but Gintarė tries to keep your interest and shares interior created from recycled milk Tetra Pak. The temporary Zero Waste Bistro was built on the concept created by Helsinki’s restaurant Nolla.
Edvardas follows the sustainable topic with Myro’s recyclable refill deodorants that is an alternative to disposable deodorants. Circular economy is becoming an entry-level expectation for consumers, so the only challenge for businesses is to find the right way into the hearts of their audiences.
To conclude the sustainability theme – we’re very proud of Lithuanian product designer and material researcher Austėja Platūkytė who was selected and well represented among 10 bioplastics designers on the Dezeen website. Austėja has created biodegradable material made from algae that could replace regular oil-based plastic for packaging.
Algirdas was interested in how The FutureBrand Index 2018 is not defined by market cap, age, sector, tech or data savvy-ness, but by the ability to consistently align the totality of the experiences brands create with their wider corporate purpose. The index gives us a new ranking where at the top stand the brands that maintain the right qualities.
Gintarė has catched a new shift in Scandinavian beauty concept called lagom! Lagom is a Swedish word meaning ‘not too little, not too much’ and invite consumers to live a balanced and moderated life. It perfectly reflects people’s searching for total wellbeing, but not in a radical way.
Finally, did you know that some Japanese people think Kit Kat is a Japan’sbrand? The Kit Kat isn’t just a chocolate. It’s an obsession. It has levels. It has range. Take a look at the fascinating article Big in Japan found by Algirdas.
Stay tuned for the next links. Étiquette team.