étiq links 09
Multi-pack shrink wrap is dead, unexpected brand collabs hit the top gear, champagne goes in space, meanwhile ten US senators have received Blood on Your Hands Soap. Short but full stories below.
Edvardas often gives speeches about sustainability issues, so he is fascinated that finally one big brewery opts out multi-pack shrink wrap. Apllaud goes to Carlsberg! An interesting solution – only dots of adhesive and tape is needed.
BTW, Carlsberg has recently rebranded globally. And result is legit because if you look back, designs used to last ten years, then five and now brands attempt to redesign every few years. It is disastrous! So Carlsberg tries to create trend resistant – timeless design.
Testing late-stage glass containers designed with O-I 3D digital print inspires Gabija! To add mooore – it enables fast and reliable curing, CMYK and Pantone hues as well as various tactile versions like embossing also can be tested.
Brand collaborations continue to grow. Mainstream and luxury culture boundaries are eroding further. To prove that, Edvardas is serving an example – art director at Louis Vuitton – Virgil Abloh can create a collection for IKEA and limited edition for Moët & Chandon in less than half a year and it doesn’t harm any of them.
Gintarė is ready to drink champagne in space! Wait a minute, what? Maison G.H. Mumm is launching Mumm Grand Cordon Stellar – a ground-breaking innovation that makes it possible for astronauts and other space travelers to enjoy a champagne in zero gravity.
The arms control in USA is a resonating issue. The indifference of the Congress members and National Rifle Association lobbying has forced the team behind Blood on Your Hand Soap to create these beautifully packed messages. These were sent to the decision-making guys. Gintarė especially likes the copy: Hands can be cleaned. Souls? That’s a different story.
Algirdas is always fond of innovations. This time his focus is on bacteria that can inform you of spoiled food. The main idea is to identify disease-causing pathogens before someone consumes them and gets sick.
Gabija has pointed out that Uber has a new rebrand. Again. More humanistic and celebrating diversity around multiple cultures.
Last month we’ve discussed brand values at the agency. And Valerija pointed out old, but today even more relevant Visa campaign Social Swipe. It reflects how it is important to have brand values and even more – consumers are ready to pay for them. This case is the literal example.
For the conclusion, once again about brand values and sustainability. Last week J. Walter Thompson Intelligence issued huge (109 pages) volume report The New Sustainability: Regeneration. Edvardas spoted the most important quote: values matter – consumers want to know about your brand values and whether these chime with their own. Get it and be on the edge of the branding industry.
Stay tuned for the next links. Étiquette team.