étiq links 08
Unexpected attempts to register LOL and WTF, possible future of e-tail shopping, AI based beauty concept and more interesting stuff! Short read – strong brain feed.
Wow! Gintarė is absolutely in love with Identité – a brand new concept that uses AI to curate and deliver collections of beauty products. It is also possible to get special sets for workation or any other occasion of choice. The future Gintarė likes!
Edvardas is excited about how cool is the new brand identity of Assembly hotel in London. It is built around a bespoke typeface that is mixed of three different typefaces. The sexiest image of the month.
But why limit yourself with just the few typefaces? Instead, make them animated! Algirdas thinks it could be the next big thing in branding and creating dynamic identities. No doubt – Animography is one of the first player in the market.
Gintarė asks: do we need a logo on every bottle front label? New N°1 Kombucha label proves no. Rugby icon Jonny Wilkinson was involved in the process and painted vibrant lines on the main label while the logo mark is displayed only on the bottleneck.
We have not finished 2018, but Gabija is one step forward as she found Top 3 Trends Shaping 2019. She is especially aware of sustainability and rises question – does everyone know the difference between compostable, degradable, and biodegradable?
Edvardas investigated packagings for people with disabilities . Very clear and easier opening, braille, etc is becoming an increasingly common solution. And not just in medicines as it used to be. Finally, brand owners are convinced that people with disabilities can and want to play, drink wine, live.
FYI. Rita got interested about Procter & Gamble bids to trademark LOL, WTF and other acronyms in order to attract younger consumers. ROFL.
Sparkling coffee? Why not! And Greta loves Keepers because of sooo fresh and unusual design. Sure, sparkling coffee isn’t a groundbreaking innovation. But if you’ve been following us since the beginning you’ll remember that we mentioned how food and drink upstarts are shaping a new landscape on the shelves.
No wonder that PepsiCo is trying to get on board and creating a new operating unit within the company that will focus on developing emerging brands. Algirdas is wondering when will Lithuanian companies realize the urgency of innovative business models.
What about e-tail shopping? Japan's Zozo released body-scanning suit for perfect fit. According to Valerija – that’s the future of wardrobe shopping that will finally eliminate all the anxiety associated with choosing the right size!
Stay tuned for the next links. Étiquette team.