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étiq links 07

étiq links 07

The 7th compilation of disruptive packaging branding news and we’re not going to stop inspiring you. Take a break. Only 10 minutes read could save your life. Ok, business at least.

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Is it a beauty product or possibly for RTD cocktail packaging? Valerija says time is up to beat remaining stereotypes, especially if you are aiming for Millennials or even Gen Z. You need to push the boundaries. And WeLove Luxerose did it perfectly.

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While Edvardas thinks thermochromic ink technology is still rare in cans design but sometimes interesting things can happen. And if Coca-Cola case is more decorative, then here is to remember the functional one: Coors beer mountains turn blue on a can when it is as cold as the Rockies and ready to drink.

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Every day Algirdas is digging how the impact of technology could increase our performance skills. Yellow Images introduced PNG Images 360° library. As they called it – spinable objects with perfect transparency. And designers say woohoo!

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Aliona found the newest example for using ocean plastic. P&G launches Fairy bottle made from ocean plastic. For today it doesn‘t matter who was the first (probably Method) because it‘s all about the broader impact on the earth healthiness.

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Edvardas thought that this year may already be called single-use-plastic-ban-year. Let’s face it. At the beginning of the year, Pernod Ricard calls to ban plastic straws and stirrers. In May the European Commission proposed banning single-use plastic products such as cotton buds and plastic straws. This summer Ikea announced ban for all single-use plastic products in its shops and restaurants by 2020.

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On top of the plastic issue our friend Piia Poldmaa, one of the heads of ADC Estonia and the organizers of the Estonian Design Awards shared valuable Future of Packaging report by Raconteur magazine. It features topics from creating and using to utilizing or reusing plastics.

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But sometimes we need completely different point of view on packaging waste. So why not to do edible wrappers? While edibles are not very new thing, Gabija is still excited about KFC case in terms of implementation to humorous communication.

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In July Gintarė was curious about (your) customers.Transforming customers into fans could be challenging, but worth it. We truly believe that our client Ecodenta super+natural oral care with their communication partners’ 210KG x Popcorn Brain will successfully meet this challenge.

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Usually we see cans either with full print or without print but rather with add-on stickers, but Irmantas was excited about intermediate concept created by Rye River Brewing Co. Silver cans with printed logo work across the range while unique labels placed on the base ensure differentiation.

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Edvardas asks: what if economic nutrition labels appear on FMCG packaging in the near future? It’s becoming a common practice (in one form or the other) even in a high street fashion market.

Stay tuned for the next links. Étiquette team.

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