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June was a month of impressive partnerships and cross collaborations; once again sustainability and some amazing innovations in packaging world that our team wants to share with you. So grab a drink and enjoy!

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As dynamic identities is not a big news anymore, Algirdas found how Pentagram elevated the concept to a new level and designed an AI-powered insurance company identity that never stops changing. 

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This year we continue to observe growing cross collaborations that bring together often two brands to share new experiences. And Gintarė detected the newest one. Iconic stationary brand Crayola has launched an exclusive makeup line with fashion retailer ASOS.

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What about Adidas + IKEA? Algirdas spotted a review with more unexpected brand partnerships. Despite the first negative impression of such collaboration the keyword is – the impression. That is a very expensive currency in the trigger-overcrowded society.

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Edvardas was excited about the growth of private-label packaging. Just look at this gorgeous collection of Walmart wines! And interestingly, 42% of millennials think of private-label foods as more innovative than other brands.

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Despite the fact that beer consumption habits are changing, one stigma still remains that at a fancy restaurant one would choose to drink wine instead of beer. This just infuriates Rita! That’s why Beck's turns its cans into a limited edition champagne flutes that have been handed out at galleries, concerts and VIP events.

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Once again, Edvardas is fond of generative desings and cannot resist sharing one more project. The power of weather elements combined with real time particle generator elevates this Brute to the totally new level of communicating the brand truths.

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In the wake of environmental crisis brands are looking for sustainable ways to pack their goods and still look attractive on the shelves. Estera found that now it is possible to make a statement with Colourform and not to worry about your packaging ending up in the landfill.

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Ever wondered what K-beauty stands for? Gabija is sharing the novel packagings for beauty products that are hitting the mainstream. 

Stay tuned for the next links. Étiquette team.

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